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SILVER ECONOMY is a project focused on developing, promoting and disseminating strategies to face new challenges related to ageing population, especially regarding to technology services for wellbeing and health monitoring such as robotic assistance, electrical mobility or health sports, including health tourism and green care.
During two years (July, 2011-June, 2013), the project was focused on approaching the new technology advances to the ageing community, strengthening the interregional collaboration by developing a community network and identifying key business opportunities in these fields which cover the elderly needs.
In this sense, the information collected during the Silver Economy development will be used to understand the current elderly situation related to the project topics in order to plan future activities. Some of them could be materialized seeking the following examples.
- Promoting the benefits of the internet among the seniors in Hungary
From the participant regions, the seniors of North Hungary are the least users of internet, so it could be a good idea to introduce benefits and
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ways to get the usage of internet would be affordable to them. It is important for seniors to use the Web Universe because the most of tele-medicine and home care solutions are based on them.
- Promoting health improvement and disease prevention through sport opportunities for the elderly
The results of the survey have shown that with the exception of the seniors from Finland, the least frequent health improvement activity is related to the sport. However in every region the choice to take part in guided sport activities was a popular answer. The majority of the survey respondents claim that they knew there were sport opportunities for them, although they did not take part. So it would be necessary to promote different activities focused on helping the seniors to understand the benefits associated with a more active life.
- Market positioning: electrical mobility and robotic assistance.
In general, there is not enough information across the regions about electrical mobility solutions and also some of the people thought that current
products were too expensive. So, companies with these kinds of products could carry out advertising activities in order to achieve both market positioning (including products explanation and the reason of these prices), and increasing awareness of users.
- New design concepts for developers of smart home
Based on the collected information (showing the real needs and preferences of the surveyed seniors), and taking advantage of the latest results of other AAL European projects, the designers of intelligent homes should consider these data to complement or refine their design patterns in order to fit the needs of the elderly.
- Promoting “health tourism” across regions
Thanks to the collected information it will be possible to create a new network of health tourism across regions based on offering customized health packs, covering “healthy” places, medical checks and sport activities.
- Global assistance service
Some of the assistance needs for the elderly are related to homework based on installing and starting new equipment and fixing broken things (plumbing, electricity, etc.). For this reason, entities capable to carry out some (all) of this services adapted to the elderly needs and under only one contact point (phone number) could be a new alternative to offer.
Moreover, one of the specific objectives of the project was focused on assisting the local authorities on the definition and/or implementation of strategies in order to give response to the demographic change. In this sense, all the activities carried out during the project (in particular, the survey analysis) provide to the consortium valuable information needed to articulate the b recommendations shown below.
- Transfer of knowledge. In general, elders in every region did not have enough information related to the project topics or they had misconceptions about it. In addition, some companies & entrepreneurs could have a good opportunity with the elderly market but either they are too busy in their daily tasks, or they do not have information about it, For this reason could be interesting to carry out:
- Promotion and dissemination activities in both of ways, the elderly and companies. In this sense, it would be possible to increase the general awareness of an interested market niche such us the elderly.
- Developing vocational trainings and guidance for entrepreneurs: present/future, potential business reorientation,
- Smart cities. Considering the current trends of the technological advancement it is strongly recommended for the local authorities to prepare for the impending needs of integration of the ambient assisted intelligent systems. The most of these systems are separated at the moment, but the technologies to make them interoperable are ready to be applied. View this problem from the social aspect, the local urban or regional authorities should act first and propose a common platform designated to make all the involved services and systems available to the elderly living in the region or in the city. The first step might be for the authorities to create the terms and conditions of a city or regional wide free internet access, with a suitable bandwidth.
- Senior benefits. The acquisition of equipment, development of sport activities (including transportation to the sites) or grants to healthy holidays have been some of the potential lines susceptible to have senior benefits. In this sense, the general incomes for the elderly have not been very high and the benefits of the products and sports reported will be a good reason to pull this kind of initiatives.
- Policy by ages: It is necessary to create a coherent program takes into account three types of
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policies: preparing for old age, to the “third age” and to the “fourth age”. The needs and expectations of people over 50 years of age will be possible if it takes a consistent policy towards retirement-oriented change in the image quality and living conditions during this period. Policy towards the “third age” should be addressed to people who are in the early stages of old age. Should include projects related to the development of social, cultural, educational and health of people who are in the transition to retirement and immediately after retirement. Policy towards the “fourth age” should be oriented to the longest possible maintenance activity oldest person in the place of residence, including projects such as “lunch on wheels” and home health services, social work organization in homes and environmental social centers, etc.
PRODINTEC carried out a seminar for end users through
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participation aimed at the members of the population older than 50 who have free time and are eager to broaden their knowledge.
Seminar was carried out in March (21st ) in Oviedo and during the seminar PRODINTEC shown the project results, clarifying misunderstandings about the projects topics and collecting different inputs from the elderly in order to complement final project documents.
PRODINTEC will show current
results related to Silver Economy in: 2013 International Technology Robotics Applications Workshop-INTERA 2013. http://www.ieeespain.com/dmdocuments/INTERA-CallforpapersINTERA2013.pdf.
Main activities for PRODINTEC are focused on electrical mobility and
assistance robotics, some of the topics
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covered by Silver Economy.
SILVER ECONOMY is a project focused on developing, promoting and disseminating strategies to face new challenges related to population ageing, especially regarding technology services for wellbeing and health monitoring such as robotic assistant, electrical mobility or health sports, including health tourism and green care.
Started in July, 2001, the project is focused on approaching the new technology advances to the ageing community, strengthening the interregional collaboration by developing a community network and identifying key business opportunities in these fields that covers the elderly needs.
In this sense, Silver Economy is a heterogeneous project where each partner mainly attacks one of the topic mentioned above. Thus, PRODINTEC
(project leader in Asturias) is focused to achieve information about electrical mobility and robotic assistant thanks to their jobs and experience developing projects in this area. Bay-Logi (North Hungary) has been working on Intelligent Systems and Sensors, intelligent homes, Ambient Assisted Living solutions, telemedicine, tele-care solutions or intelligent clothes, jobs known by the entity due to their daily activities. On the other hand, health sport, including health tourism and green care were analysed by the Finnish Participant thanks to know that these topics can vitalize life and extend people's life, finding them new business opportunities related to well-being tourism and green care concepts
Thanks to that, the consortium has been covering different issues during the project life, obtaining technical reports (one per topic), a project network, a SWOT analysis, the identification of good practices or a survey analysis based on a selected questionnaire in order to know needs and opinions from elderly.
This survey was planned as an information tool in order to identify current situation/needs of the levitra professional overnight delivery elderly people, and potential market niche for entities established in the regions of the Consortium. The survey covers different issues, thereby increasing both the difficulty of analysis, such as obtaining general conclusions. Nevertheless, initial conclusions related to possibilities and marked needs are shown below:
- Electrical mobility and assistive robotic.
It will be an interesting sector. Now, there are not enough information related to electrical posibilities and some of the people thought that current products are too expensive. So, companies with these kind of products could carry out advertising activities in order to achieve both, market positioning (with products explanation and the reason of these prices), such the end users knowledge.
Particulary important are all products and information related to assistance. Thus, the answers shown an independent daily living but, sometimes, this feeling is far from reality or it will change during their life. For this reason, the assistive robotic could play a
key role in their daily aid. However, to achieve this goal it’s neccesary to increase the knowledge of the end-users in this issue and carrying out developing new products easy handling.
Based to the answers of the survey elderly people are interested in their health and they want maintain and improve it. They estimated their health is good but they would like to improve it with two main activities: health tourism and free medical checks. In this sense, many different companies are able to offer both options and would have potential market in the regions of the consortium.
According the survey most of the elderly people do exercise less or more. Excersising in this point can also be functional exercise (like household work), but still structured
and guided sport activities are considered to be an important issue by elderly people. For this reason a mixed service package where health tourism will be completed with guided sport activities and medical checks would be an interesting service model and alternative for companies.
The internet use as key component for ITC solutions is widespread in the regiones. Nevertheless, North-Hungary is an interesting exception where 60% of elder
don't use it at all. Training programs in this field could be a new market opportunity for entities.
Final document will be included into the project guide that will be published at the end of the project in June, 2013.
SILVER ECONOMY is a project aiming at developing, promoting and disseminating strategies to face new challenges related to population ageing, especially regarding technology services for wellbeing and health monitoring such as robotic assistant, electrical mobility or health sports, including health tourism and green care.
To achieve this goal, the project is focused on approaching the new technology advances to the ageing community, strengthening the interregional collaboration by developing a community network and identifying key business opportunities in these fields that covers the elderly needs. Thus, one of the most important activities to carry out throughout the project is based on the good practice identification in order to promote it among the elderly. Some of these examples identified in the participating regions (Asturias, Wielkopolska and Häme) are showed below.
ELDERTOY is a project funded by the EC (FEDER) and the Spanish Government (MICINN) focused on building a technological toy for elderly people able to offers both recreational functions as gerontology. Launched in 2010, the project is being developed by four Spanish entities with the coordination of Treelogic. It’s seeking to look into elderly needs in order to define and build the final toy with the appearance and functionalities according to listed needs.
Online Grandmas is a project focused on the inclusion of elderly people into the modern and virtual society in order to avoid sociological and psychological problems. Furthermore, their inclusion would be a gain to the whole virtual community as an interesting group of people with specific knowledge and experience would have a chance to enter the virtual world.
Health exercise model for elderly people in Hämeenlinna suburban area named “Katinen”. The model is focused on elderly people’s exercise in near their homes and living environment in the suburbia (Katinen) of Hämeenlinna municipality. Thanks this program, most of these elderly residents actually started exercising and got their physical condition better. At the same time the residents got an opportunity to get to know each other better.
Leader of the project:
Alex Fernández, Fundación PRODINTEC
+34 984 390 060 / Ext. 1507